PAPA JOHN’S
Social / Digital / Video
TVC / Radio
OOH / Print
Art Direction
I cut my teeth as a copywriter and creative working on Papa John’s.
As the brand looked to relaunch their image in a crowded market, my team and I focused our energies on highlighting their key differentiator: better quality ingredients.
Opting for a more refined and upscale visual style, we overhauled the brand’s identity across all platforms while developing a lighthearted, fun, and convivial voice to engage our audience.
We hit every cultural moment on the calendar, integrated with partners like Snapchat and MLB, and pushed the brand to be better by putting its product and people first.
PRESS:
