T-MOBILE
Social / Digital / Video
OOH / Print
Experiential
When hurricanes devastated the Gulf Coast and Puerto Rico in 2017, T-Mobile chose to use its platform as an official sponsor of the MLB Playoffs to power relief efforts and unite fans with purpose.
We conceived and executed #HR4HR as a social campaign where every playoff home run meant a $10K donation from T-Mobile to Team Rubicon to assist with hurricane recovery efforts.
To engage the fans, T-Mobile also pledged $1 for each additional tweet with the hashtag. We supported the campaign in-broadcast and in-stadium with help from MLB players.
#HR4HR raised $2.8M for relief efforts and T-Mobile has continued the campaign in the playoffs ever since. And I scooped a Bronze Clio, so that’s cool too.
5 home runs in Game 5. 71 this month. A whole mess of your #HR4HR tweets. More than FIVE MILLION dollars from @TMobile to hurricane recovery since the start of last postseason! pic.twitter.com/KkbqZnMgR4
— MLB (@MLB) October 29, 2018